Content Strategy + Content Design
Created content strategy and directed content design for B2B IoT technology firm. Navigated changes to brand and content after a significant shift to new ideal customer profile and revised product-market fit. Balanced the need to appeal to technical audiences with user-friendly content design techniques. Partnered with Demand Gen, Product Marketing and Sales to design a variety of content to meet user needs at various stages of the buyer's journey.
Roles: Content Strategy, Content Design and Production, Team Management
LinkedIn Ads (prior to rebrand)
Thought Leadership Content (post-rebrand)
Research report serving as anchor content for a multi-channel campaign. This file is password protected. Please request the password to view.