Multi-Channel Employer Branding + Recruitment Marketing Campaign
- amylindsey
- Sep 15, 2021
- 1 min read
Updated: Aug 20, 2023
Multi-channel campaign strategy and management for an initiative focused on generating employer brand awareness and career interest from Black leaders in technology. Campaign was conducted with Essence. Included a panel discussion, sponsored feature article, and display ads. Brand: Upwork
Roles: Campaign Concept, Client-Side Project Management, Copy (for ads only)
Timeframe: 2021
Screenshot from the panel discussion.
You can read the full article on Essence.
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