Multi-Channel Employer Branding + Recruitment Marketing Campaign

Multi-channel campaign strategy and management for an initiative focused on generating employer brand awareness and career interest from Black leaders in technology. Campaign was conducted with Essence. Included a panel discussion, sponsored feature article, and display ads. Brand: Upwork

Roles: Campaign Concept, Client-Side Project Management, Copy (for ads only)

Timeframe: 2021

Screenshot from the panel discussion.

You can read the full article on Essence.