Digital Marketing Strategy

Strategies to improve the user experience with the brand and generate leads, primarily through digital channels. Management of processes, content and media campaigns that support the user experience and lead generation strategies. Coordination of internal staff, consultants and outside vendors that execute the strategies. Lead writer and editor for corporate website content and advertisements. Project management for rebrand of corporate image across all digital channels and sales collateral.

Brand: PhoneTree

Roles: Strategy, Project Management, Copywriting

Timeframe: 2014-2018