Nonprofit Website
Marketing site for a child abuse prevention organization to generate awareness and promote participation in preventive services. Brand:...
UX and Brand Belong Together
It’s not uncommon for brand advocates within marketing teams or agencies to butt heads with user experience teams. A typical conflict...
Working With a Web Design Firm to Plan Your Website
One of the best pieces of advice I can offer a company that is about to hire a web design firm is don’t try to plan the site yourself....
Product Overview Video
High level product overview video designed to introduce prospects to the core functionalities of an automated patient communication...
Dance Camp Website
Strategy, information architecture, project management and content curation to create a new website on the SquareSpace platform. Project...
Dysfunctional Content Leads to Poor User Experience
Recently after completing an online authorization form the vendor invited me to participate in a survey about how well the process...
5 Steps to Create the Optimal Navigation for Your Website
Ability to navigate through various levels of content is a critical success factor for any site, but particularly for marketing focused...
In-bound Marketing Is a Game Changer for Marketing Communications Professionals
Digital technology has changed the communication landscape. When I started studying communications in undergraduate school I lived in an...
e-Commerce site
Managed the continuous improvement of e-commerce website for the industrial products division of a large, industrial technology company....
e-Publication
In-bound marketing publication created to divert certain prospects out of the sales funnel. You can view a copy here. Brand: Kilpatrick...
